Brazilian Jiu-Jitsu superstar Gordon Ryan has stirred up the grappling community once again, this time with a bold declaration about his coaching abilities rather than his competitive prowess. The multiple-time ADCC champion recently claimed he ranks as the second-best jiu-jitsu coach of all time, a statement that has sparked intense debate across social media platforms and training mats worldwide.
The self-proclaimed coaching virtuoso has built his argument primarily on the success of his instructional video empire, which generates millions in revenue annually. His systematic approach to teaching technique has earned widespread praise, with practitioners consistently rating his educational content as “10/10” and describing his explanations as clear and comprehensive.
“His instructionals are upwards of 10 hours. They’re incredibly thorough. Of the somewhat recent competitors, he seems to be one of the best,” noted one community member, echoing sentiments shared by many who have purchased his extensive video libraries.
Several attendees of Ryan’s seminars have vouched for his teaching abilities in person. One brown belt recounted attending a seminar where Ryan was in a wheelchair due to knee surgery, yet still delivered exceptional instruction. “He was VERY good at teaching. Clear, easy to understand, and would answer any question,” they reported.
However, the jiu-jitsu community has raised significant questions about the distinction between teaching and coaching. Many practitioners argue that creating instructional videos, regardless of their quality, doesn’t necessarily translate to elite-level coaching achievements.
“Instructionals aren’t the same as coaching,” pointed out one black belt, highlighting a critical distinction that has become central to the debate. The sentiment was echoed by another practitioner who emphasized that coaching involves much more than technical instruction: “You have to inspire, identify strengths/weaknesses in your team/opponents, understand how to structure practices and coach matches.”
Critics have been quick to point out that Ryan lacks the coaching credentials typically associated with such lofty claims. Several established coaches with proven track records of developing world champions have been mentioned as more deserving candidates, including Gui Mendes, Andre Galvao, and Fabio Gurgel, all of whom have produced multiple champions at the black belt level.
“He needs to churn out some world champions before making those kind of claims,” stated one brown belt, expressing a common sentiment among skeptics.
The debate has also highlighted the subjective nature of ranking coaches. “How do you even measure this? What are the metrics?” asked one purple belt, touching on the fundamental challenge of quantifying coaching excellence.
Some community members have suggested that Ryan’s claim might be premature, noting that his transition into full-time coaching is relatively recent. While acknowledging his teaching abilities, they argue that time will tell whether he can develop elite competitors from the ground up.
“Time will tell once he takes over coaching guys in competition but he certainly seems like a great teacher,” observed one white belt, capturing the wait-and-see attitude of many in the community.
While Ryan’s technical knowledge and ability to systematize complex concepts are widely respected, many argue that proven results in developing champions should be the primary measure of coaching greatness.
Despite the controversy, even some of Ryan’s harshest critics have grudgingly acknowledged his instructional abilities. “I think he sucks as a human but his instructional style is really good,” admitted one practitioner, separating personal opinions from professional assessment.


