A small British combatwear brand is calling out Craig Jones and his apparel label StreetX, claiming the company’s new plaid rashguard bears a suspicious resemblance to a design they introduced four years ago.
Charva Chokes, a UK-based BJJ and MMA clothing brand with around 2,200 followers on Instagram, says StreetX released what the brand describes as “a suspiciously familiar idea” in 2026, years after Charva Chokes first dropped their signature tan plaid rashguard in 2022.
The small brand alleges they even reached out to Craig Jones directly in 2023 and again in 2024 about a potential collaboration, with no meaningful response. Then came the StreetX release.
“If you’re going to raise our baby, at least send child support,” Charva Chokes wrote on Instagram. “Remember me mum saying ‘you need to get a patent on that.’ I was like ‘nah, when people start copying that’s when we’ll know we’ve made it.’ Well, we’ve made it, boys.”
The post quickly drew attention across the BJJ community, with comments flooding in from both supporters and skeptics.
The central debate comes down to who, if anyone, can claim ownership of a tan plaid design in combatwear. Charva Chokes addressed the most immediate counterargument head-on, noting that their pattern differs from Burberry’s iconic check.
They point out that while Burberry’s famous pattern features one red stripe, Charva Chokes’ original design features two, and that the StreetX release also features two, not one.
“Plaid existed hundreds of years before Burberry,” the brand wrote. “Scottish tartans came first. Burberry made one famous pattern. We created our own tan plaid and we were the first to put it on fig htwear. We’re a British brand. We know our plaid.”
That distinction matters legally, to a degree. Burberry holds registered trademark protection on its specific check pattern in many countries, covering clothing and accessories. That trademark applies to confusingly similar uses on comparable goods.
Simple repeating geometric plaid patterns, however, generally do not qualify for copyright protection on their own. Charva Chokes is not claiming to own plaid, but rather a specific arrangement they originated within the grappling apparel space, and they argue the two-red-stripe detail on the StreetX release is not a coincidence.
Some commenters weren’t convinced. “You added one more red line to Burberry and you’ve got the nerve to say they’re stealing intellectual property?” one user wrote.
Others pushed back on that reading. “They completely ripped it off,” one commenter noted. “You can see even the patterns line up the same and the placement of the lines, especially on the collar.”
StreetX, which operates under the handle @streetxad and has over 32,000 followers, has built a following in the BJJ world with apparel that has, by its own reputation, drawn inspiration from recognizable designs in mainstream fashion and sports culture. The brand has previously released gear that pays homage to iconic football kits from Brazil, Argentina, and Croatia.
One user noted the irony directly: “Keep in mind @streetxad was just complaining about @fullviolencebrand stealing designs.”
Part of what makes this story resonate is the size gap. Charva Chokes prices their plaid rashguard at £28.99, with shorts available from £24.99. Their items are aimed squarely at the everyday grappler on a budget.
StreetX, by comparison, lists their Burberry-referencing rashguard at €71.95. Jones himself is widely regarded as one of the top grapplers in the world, and StreetX carries the weight of that profile.
Charva Chokes leaned into that contrast on their website: “We don’t have 500,000 followers. We don’t have celebrity investors. We don’t have million-dollar marketing. We were just here first.”
Some supporters in the comments rallied behind the brand, calling for people to support smaller operations. Others, more practically, pointed out the limitation of the complaint. “The way to do it is formal IP protection methods,” one user wrote. “If you don’t have that, it is a wasted complaint.”
For now, the brand appears content to let the court of public opinion weigh in.
