BJJ Fanatics is currently offering what it calls the Gordon Ryan All Access Pass, a bundle of more than 40 full-length instructional series from the sport’s most dominant no-gi grappler, for $11,899.
That price comes after a $2,150 discount from the listed retail value of $14,049. A July 4th promotional code brings it down further, to somewhere around $7,100. Still, the base asking price has the BJJ community doing a double-take.
The collection covers virtually every corner of Ryan’s competitive system, including his open guard, half guard, guard passing, back attacks, front headlocks, turtle position, leg locks, and pin escapes, among many others. Titles range from his ADCC analysis series spanning 2017 through 2024, to his “Pillars of Defense” defensive systems, to niche entries like “Systematically Dismantling Octopus Guard and Other Low-Percentage Moves.”
Altogether, buying each title separately would run a buyer somewhere around $16,587, since Ryan’s average instructional is priced at roughly $346, more than three times the platform’s catalog average of $108. Forty of his 48 titles on BJJ Fanatics are listed above $200, with a median price of $349.
By comparison, instructors like Lachlan Giles regularly release courses exceeding ten hours of content for $79, and Bernardo Faria‘s cheapest standalone starts at $47. Even John Danaher, whose 54-title library is larger than Ryan’s, has an all-access bundle currently listed at $7,799 before any discounts. The value spread between instructors on the platform is, to put it mildly, significant.
What has drawn the loudest reaction from the BJJ community, however, is not the price itself but the fine print. Buried at the bottom of the product page is a note that reads: “Future Gordon Ryan releases are not included and must be purchased separately.”
For nearly $12,000, buyers receive only what exists in the library at the time of purchase. Ryan continues to release new instructionals at a pace of roughly six per year, meaning the clock starts ticking on the bundle’s completeness the moment the transaction clears.
Reddit’s r/bjj community was quick to notice the irony. Back in April 2022, Ryan launched an NFT in collaboration with BJJ Fanatics that operated on the opposite model.
At the time, Ryan explained: “The cost will be 1 ETH and what you will get is access to every single instructional I ever put out starting from the date you purchase the NFT. I’m doing 6 per year for the foreseeable future. There will only be 100 copies available so if you want one I suggest getting them now before they’re gone. To be clear and up front, you will NOT get access to my previous instructionals, only new ones after buying the NFT.”
That NFT, denominated in Ethereum, did include future releases. The current $12,000 bundle does not.
“The wildest part about these passes, other than the price, is it doesn’t include future releases,” one Reddit user observed.
Some users raised a more practical concern about the sheer volume of content involved. “There is no way that someone can watch all of these, drill, do rounds, etc., with a regular job,” wrote one purple belt.
Another echoed a familiar pattern among buyers of large instructional packages: people who purchase lifetime access rarely end up consuming a significant portion of what they paid for.
A few more sympathetic voices offered a devil’s advocate case. One black belt suggested a gym owner could theoretically justify the purchase as a business expense, arguing that Ryan’s material represents some of the most technically dense content available and could supply a school’s curriculum for years. The counterargument was swift: any coach who waited for a $12,000 bundle to develop their curriculum probably did not build a successful school in the first place.
For context, Ryan’s stature in the sport is not in question. Widely regarded as the greatest no-gi grappler of all time and the most accomplished product of John Danaher’s coaching, he has dominated the ADCC Submission Wrestling World Championship and other elite no-gi events across multiple weight classes.
The question the community is wrestling with is simpler: at nearly $12,000 for a static library that will begin aging the moment the next release drops, is the math justifiable for anyone who is not a gym owner with a business account?
